Our friend Noah, a hard-working government official (pun intended), doesn't spend much time thinking about style. When not at work, he typically wears jeans and a t-shirt that's at least 15 years old.
So when Noah came to Bogota to visit us a few months ago, we knew he would be a hard sell. But when he saw our bags – and talked with Cesar about the time and devotion that goes into making them – he didn't take all that much convincing.
I stayed with Noah when I went to Washington, D.C. recently. He walks out the door to work each morning at his new job on Capitol Hill, proudly toting his briefcase. Even on casual Friday when Congress isn't in session, he brings it along.
"So," I ask. "Are you glad you bought it?"
"This briefcase is, by far, the best impulse purchase I've made in my life. I feel like such a baller."